Latest Insights

Selling to Government is not the same as selling to the private sector. Capability alone is not enough. Suppliers must understand how procurement officers assess risk, compliance, and value for money.

Here we share practical insights from our experience advising suppliers involved in major Commonwealth and Defence procurements. These articles highlight common mistakes, explain how Government buying works, and provide guidance to help suppliers submit stronger bids.

THE REALITY OF THE DEFENCE MARKET (FOR SMEs)

Defence is a $100B+ market, but most SMEs never break in. Not because they lack capability, but because they misunderstand how access actually works. This is a Prime-controlled system where positioning, not potential, determines who gets used. This piece breaks down why SMEs struggle to gain traction, and how AQMN and aqmn360 are built to fix it.

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